![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/8a3b66b82a8b6772c8ea824a2f040c4d/04f17230-d1d7-4ae4-96f1-74193f71b8d0_rw_1920.png?h=3d20ea638c14b390fa4e7643b0a28880)
Dj visual identities can be tricky there is not much to go on and a saturated market full of terrible logos and designs. Thankfully our client was open to a different approach which has payed off. This project started out with a lot of creative freedom, only a few keywords were given as well as trust. Aggressive was one of them, bold letters and sharp angles fit will, methodical was another which lead to a pattern or geometry idea. Put together we get a white wolf stalking it's pray in the snowy tundra, no literally of course, but it is a theme that fits well with this identity.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/8a3b66b82a8b6772c8ea824a2f040c4d/46be0849-5c8c-4e7c-85b1-05b906cdccb0_rw_1920.png?h=fe4b00e872479b3ff6ffc8ef6964fa07)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/8a3b66b82a8b6772c8ea824a2f040c4d/197e3478-ac9a-421c-a685-e49935c43f75_rw_1920.gif?h=acba9c528278eeabae5dfccdfe1f2557)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/8a3b66b82a8b6772c8ea824a2f040c4d/6b8ae562-29ad-46d8-9cd3-4c7b0d0f206f_rw_1920.png?h=4b75d31fb85dc34420b4aecc0d68a420)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/8a3b66b82a8b6772c8ea824a2f040c4d/c87bf322-9555-4603-9507-e4d85af18a53_rw_1920.png?h=93004a1f88f135f99206cd65ad231cec)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/8a3b66b82a8b6772c8ea824a2f040c4d/b5a20e15-91c4-472a-85b5-b9ba80e68dae_rw_1920.png?h=2698f80a5cf71ed31e6d492269678a9d)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/8a3b66b82a8b6772c8ea824a2f040c4d/92552967-4a82-4bf4-b953-f78dbd2c2450_rw_1920.png?h=8c2d8282549d7b297b2177b2da7186b2)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/8a3b66b82a8b6772c8ea824a2f040c4d/0f3df2d9-6c60-4c5f-8b46-9742bddb9bcd_rw_1920.jpg?h=707223c7ee1f37e0ffe099c6ffad7fe8)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/8a3b66b82a8b6772c8ea824a2f040c4d/58816dee-c032-4fa2-a8a4-57cdde5c2a53_rw_1920.gif?h=3c820abe90295ebf36f24d2f8bb23cd1)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/8a3b66b82a8b6772c8ea824a2f040c4d/77cf816c-5a68-47d8-a50d-db1c700ecf88_rw_1920.png?h=f9957e12f76b9df748cc68b921debff5)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/8a3b66b82a8b6772c8ea824a2f040c4d/5a10ad71-02d9-4054-9aa0-6b9c3adb507a_rw_1920.png?h=dd2c985a49f816e321caabeb3e77b900)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/8a3b66b82a8b6772c8ea824a2f040c4d/6758d690-b2e5-4600-a3d2-ae6fd4b82ea5_rw_1920.png?h=8f15028535de4e965b8ef53912edca68)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/8a3b66b82a8b6772c8ea824a2f040c4d/dadabe7b-04ae-4ced-9388-ea79b412537f_rw_1920.png?h=7d0843d2b54c8713e327ae5a3101bea7)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/8a3b66b82a8b6772c8ea824a2f040c4d/b3399672-151f-4512-9218-c1fa0b125e80_rw_1920.png?h=a2dd8e2ae0a808dc8a4216e845e1407b)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/8a3b66b82a8b6772c8ea824a2f040c4d/ba0d160c-722f-4b87-9843-fc2d973e5bba_rw_3840.jpg?h=072d4ccfa0c1846b6d8827ac27de62d1)
Thanks for checking this project out :)