Dj visual identities can be tricky there is not much to go on and a saturated market full of terrible logos and designs. Thankfully our client was open to a different approach which has payed off. This project started out with a lot of creative freedom, only a few keywords were given as well as trust. Aggressive was one of them, bold letters and sharp angles fit will, methodical was another which lead to a pattern or geometry idea. Put together we get a white wolf stalking it's pray in the snowy tundra, no literally of course, but it is a theme that fits well with this identity.
Thanks for checking this project out :)